ABOUT US.

The Broadcast Experts is a broadcast PR firm built by communications industry veterans who have worked on every side of the business, from agency to client, from media producer to expert media contributor.

Based in Los Angeles and Chicago, we specialize in proven broadcast tactics that are essential to elevating brand awareness and reputation, yet are often not activated due to knowledge barriers in this specialized media space.

Whether it’s participating in co-op media tour hosted by a respected industry influencer or developing a year-round, content-forward broadcast program to increase brand leadership in your space, we work with clients to strategize and implement the right broadcast program for them.

  • Jeanenne Tornatore

    FOUNDER

    From her tenure as PR Director for international travel brand, Orbitz Worldwide, leveraging insightful consumer data to create the brand’s robust broadcast program, to cultivating media relationships for travel and lifestyle brands as an on-air spokesperson herself, Jeanenne understands how to build broadcast programs from the ground up.

    And her relationships with the media speak for themselves. From serving as a recurring travel contributor on the Today Show to becoming a regular monthly guest on local news programs nationwide, she is lauded by producers for her well-written segments and ability to incorporate brand messaging without compromising editorial integrity.

    Bringing more than 20 years of experience working with broadcast media, she does it all for clients - strategizing, crafting content, pitching, producing and yes, even, serving as talent.

  • Alyssa Sullivan

    FOUNDER

    With more than 20 years in the media space, Alyssa Sullivan has grown and adapted with the industry. She got her start in Washington, D.C. where she served as a producer for NBC News Stations Division. Alyssa produced daily national stories for the local NBC affiliates from the White House and traveled to many breaking news events.

    From there, Alyssa transitioned to working in PR and communications in DC and NYC, utilizing her network of broadcast contacts to become a media relations guru while expanding her network beyond TV and learning the fine art of pitching. Her skills extended into business development, producing strategic media campaigns for brands and helping executives become thought leaders in their space.

    Today, Alyssa works with clients as a true partner, building teams and strategies around their campaign needs, running broadcast programs, and she continues to pitch media across all genres and mediums on a daily basis.